You own a business and you dream to be successful with it. The first step towards materializing the dream in today’s world will be to create a proper online presence. And for that, your business will need a proper website. You need to undertake a number of steps to start a website for your startup business. But to start with, you need to focus on the design of the website. You can look for this Web Design Agency Manchester | Candy Marketing to guide you on this matter.
Remember, it is the web design, which is going to play a major role in attracting the attention of your potential customers towards the website. So, you need to be prudent while deciding how to design your startup website.
Here’s a quick look at some of the steps, which can help you create an effective startup website.
Make the Website Responsive
Google’s Mobilegeddon update has already reached the web world. And it is here to stay. So, you need to ensure that your website is properly visible when it is seen on the internet-friendly mobile devices as well. So, the best thing that you can do is make the website responsive. That’s the safest bet.
The moment you plan that you are going to set up a website for your business, you need to think about a responsive one. Only then, you will be able to reach out perfectly to your target audience, most of whom surf the internet using mobile devices.
Keep the Design Simple and Minimalistic
When you are creating a website for your startup business, you need to ensure that people who are coming there stay on to have a few information about it. So, you have to follow a simple rule. It’s K.I.S.S. or Keep It Simple, Stupid. This rule of web design focuses on the importance of keeping a design simple. Remember, to avoid complications in the design, as it will increase the bounce rate significantly.
Keeping a design simple starts from ensuring that the colors used are not harsh to the eyes to determining that the fonts are selected prudently, and more. Remember, the best way to keep the website simple is to follow a minimalistic approach for it. No matter whether you are creating a single-page website or one with multiple pages, keeping it simple should be the prime focus. And it’s not difficult either.
Focus on Creating a Navigation that’s User-friendly
You have created a website and have promoted it properly enough. This has helped people to know about it. Hence, the site is experiencing a good number of visitors. But there’s one issue with your website. When the visitors land on your website, they are not able to figure out where to go from the landing page. It’s a problem, which leads to high bounce rate for your website and that’s, of course, not a great thing.
This issue arises from weak navigation in your website. So, while designing the website, you need to pay proper attention towards ensuring that the website has perfect navigation. It will help people to move from one part of the site to another, thus increasing the time they spend on it. Remember, the navigation needs to be user friendly, so that people can shift from one page to another without any hassle.
Ensure that the Site has No Readability Issue
You have designed your website perfectly, except for one thing. You have not focused properly on the kerning and tracking. So, the spaces between the words and the lines are not proper enough.
Now, you need to understand what this can lead to.
Improper spacing in the words and lines will surely affect the readability of your website. And that’s really a major issue. It means that the visitors who land on your website will not be able to read the text properly.
So, why would they stay back?
Of course, they won’t. And this will again increase the bounce rate of the website, thus affecting the SEO perspective of the website. So, it is essential to design the textual part properly. The fonts should be selected prudently as well.
Designing a startup isn’t an easy task. You need to keep a lot of things in mind. You will also need to add a proper logo. The focus should be to establish an identity for your business. And once you have done that, you can expect the business to flourish soon.