Marketing is an integral part of any business. If you are running a business and not marketing it, well, you are doomed. And these days, the marketing campaigns are not confined to the offline world only. If you want to have the best results, you need to embrace online marketing as well. And for that, it is essential to have a website.
The website for your business is sure to help you streamline the process of marketing your business online to a great extent. But remember, it is not going to be enough. At least not these day. If you are going for online marketing these days, it is essential to integrate social media marketingas well. And for that, you need to have proper social media buttons on your website. These buttons, if properly implemented, can help to drive the number of shares of your blog high up. And it will surely lead to more views and visits for your website.
But just using the social media buttons is not going to deliver results. It is essential to follow a few steps while using those, so that you have maximum returns.
Here’s a quick look at some of the best ways of using social media buttons to get the best results for your business.
Decide Which Social Media Buttons to Keep
For your business to perform well, it is important that you add a few social media buttons to the website. But there’s no reason you should crowd it with lots of such buttons. Just as you need to select the social media platforms where you should create a presence, you need to be prudent enough while choosing the social sharing buttons as well.
So, how can you select which social media button you should have on the website?
The best way to choose it is to understand the platforms where you need to have a robust presence. Having the buttons of only those social media platforms is going to be enough.
Select the Right Place for the Buttons
Where are you going to place the social media buttons on your website?
The answer to this question is going to hold a lot of importance in deciding how the social media buttons are going to help your business.
It’s true that the web page offers you enough vacant space and you can put the buttons almost anywhere you wish. But that’s not the right thing to do.
So, what are the best places for the social media buttons?
When it comes to finding the sweet spot for placing social media buttons on your web page, keep a few things in mind. People tend to click more on the:
- left and right sides of the content
- top right hand corner of the web page
- bottom of the page
So, using these spots for the social media buttons are likely to fetch you more results.
A study by ConversionXL provides a clear view about the way people view websites. It can be represented through a type of visual known as the Gutenberg diagram.
Size Matters
Yes, it surely does. You might be having different types of social media buttons on your website. Yet, you are not satisfied as people are not clicking them at a high rate.
Why is this happening?
You should ask this question to yourself and try to find an appropriate answer.
Are you using small social media buttons on the website? If people are not able to view them properly, why should they use those? Remember, it is essential to add social media buttons, which are quite large in size. It is going to help you get more shares and likes through social media.
Standard or Customized Buttons?
So, you have decided to integrate social media buttons to your website and blog. But what you haven’t decided is what types of buttons you are going to use. The objective of these social media buttons is to spread the word about your business. But for that, the users should be sharing the content through social media platforms. You can use standard social media buttons for this purpose.
But there’s something more to it as well!
If you are looking to add some spice to the page, going for customized social media buttons can be a good way. They can come in various shapes and in different colors. So, choose the one you wish. But make sure these buttons are quite attractive. Otherwise, the regular users might miss it. You can even use floating social media buttons for the purpose.
With more and more people using social media every day, the social sharingbuttons have become one of the most important marketing tools in recent times. So, integrating them in your website is a must. And you need to do it properly to spread the word about your business and attract maximum revenues.